If you are looking for the best image optimizer plugins for your WordPress website, then you have come to the right place. Here we have a list of some of the best image optimization plugins!

The image optimization plugins help you to optimize images and improve the user experience. Optimizing the images refers to reducing the file size of the images but maintaining the quality of the images. It helps to improve the website’s performance and faster loading speed. It all contributes to a better user experience and a higher ranking in search engines. 

Image optimization plugins provide a range of features. In addition to image compression, it can have features such as bulk optimization, lazy loading, retina support, image backup, integration with e-commerce platforms, and many more. The availability of features can also differ depending on the versions of the plugin (free or premium). 

We have compiled a list of some of the best image optimization plugins available on the market. Let us look at what they have to offer to their users:  

1. Optimole

Optimole is an all-in-one image optimization solution for your WordPress website and others. It is a fully cloud-based image optimizer that processes the images in real time. Once you get the plugin, Optimole takes your images and automatically optimizes them. Similarly, it also picks the right image size for the visitor’s browser and viewport. 

The plugin helps to optimize the images on all devices. Likewise, the images are tailored to fit the screens of any device for better performance and user experience. Optimole is fully compatible with popular page builders and a new block editor in WordPress 5.0. Furthermore, the plugin uses Machine Learning algorithms to find the optimal version of your image automatically. It even adds watermarks to your images so no one can steal them.  

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2. Imagify

Imagify helps to speed up your website performance with its one-click resize, compress, and convert options. The plugin is one of the simplest image optimization tools. It boasts of optimizing the images in less than 200 milliseconds per image. It makes the images lightweight without compromising their quality. The plugin automatically balances the performance and quality with Smart Compression. 

Another great feature of Imagify is that it converts the images to the net-gen format recommended by Google. As a result, it helps to improve the SEO performance and user experience. This in return also increases the conversion rate. You can also restore the images to the original version if you need. So, with Imagify, you can optimize your images like a pro. 

3. EWWW Image Optimizer

Our third pick for the best image optimization plugins is the EWWW Image Optimizer. It is a premium image compression that helps to speed up your website. It uses compress API to automatically compress images and space space with the best compression/quality ratios. Similarly, you can control images that you want to resize to generate or optimize. 

EWWW Image Optimizer has an easy IO CDN feature which is a fully automated one-click solution. You can auto-scale, auto-WebP, and Auto-compress all in a single click. So, you can optimize the images without altering the original image. It also features SWIS performance which is a page cashing for faster site response time. The plugin seamlessly integrates with other plugins, themes, and services. 

4. ShortPixel Image Optimizer

ShortPixel Image Optimizer is an image optimizer that is ideal for WordPress. It uses smart compresses to the images to the original-looking images at the smallest size possible. It takes the image and optimizes it through multiple tiles with its proprietary algorithms. You can just add the images and ShortPixel will compress it for you. It makes the whole process very less time-consuming. 

The images compressed are in next-gen WebP and AVIF formats. While JPEG is a popular format, WebP and AVIF are of better quality when size is reduced. It also makes it better for SEO rankings. The other features include less bandwidth usage, quick backups, batch image optimization, and more. ShortPixel has a photo optimizer app for Android that can be used to optimize photos for Android phones. 

5. TinyPNG

The next image optimization plugin is TinyPNG. It optimizes the images into smart WebP, PNG, and JPEG for the website’s faster loading speed. It reduces the image size by up to 80% without sacrificing the quality. Similarly, it aids in the website’s faster loading speed while minimizing bandwidth usage. It uses smart lossy compression techniques to compress the file size. 

TinyPNG uses an intelligent algorithm to ensure that there are no visible differences in the compressed images. It decreases the number of colors in the image but the effect is nearly invisible. The TinyPNG plugin once installed in WordPress, automates image compression. It also has advanced features like resizing, converting, and cropping for a comprehensive experience. 

6. Smush

Smush is a leading image optimization plugin that optimizes, resizes, and compresses images. It boasts of parallel processing that provides eight times faster compression. The plugin optimizes the images in WebP format which aids in faster loading of websites. And there is no need to worry about the visible quality drop. It scans the images you upload, cuts any unnecessary data, and scales them.  

The features of the plugins include lossless compress, built-in lazy loading, bulk smush, incorrect image size detection, automated optimization, and many more. It supports WebP conversion for all image formats. Furthermore, Smush can be used for multisite by using global settings or configuring for each site individually. 

7. Kraken Image Optimizer

The next best image optimization plugin is the Kraken Image Optimizer. It boasts of being a robust and ultra-fast image optimizer. Whether you are a designer, developer, WordPress, or Magento user, Kraken can help optimize your images without compromising the quality. It makes the images lightweight by using the best-in-class algorithms. Similarly, it has powerful servers with cutting-edge infrastructure for optimization. 

Kraken also helps to optimize the images for mobile and tablets. It reduces the site’s operating costs by saving your bandwidth savings. Likewise, you can easily manage your images with its sleek and easy-to-use interface. Kraken is thus, one of the most reliable image optimizers that incorporates both advanced system monitoring and QoS monitoring. Its dedicated infrastructure is built to optimize your image easily and in no time. 

8. WP Compress

The final plugin on our list of the best image optimization plugins is the WP Compress. It is an all-in-one plugin that has one-click smart optimization. You can instantly upgrade your website’s performance or customize settings. The plugin not only helps to increase the site’s loading speed and boost conversion, but it also has industry-leading Agency features. 

WP Compress has an advanced website caching that slashes resource consumption. Similarly, there is CSS+ JavaScript optimization which reduces page bloat and minimizes code. The images’ sizes are reduced and generated in WebP format. Likewise, its other features include monthly client quotas, a centralized management portal, bulk website linking, remote configuration & optimization, and many more. 

Conclusion

Image optimization plugins help improve the website’s loading speed and overall performance. It contributes to a better user experience. The websites can rank higher on the search engines with better image optimization. Therefore, image optimization plays a crucial role in higher search engine ranking. 

We hope you find this guide useful. Based on your website’s requirements, you can select the image optimization plugin. Make sure you compare the features and their reliability before making your decision.